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Customers now have more power than ever. The digital democratisation of society allows disruptive companies to reshape markets. These energized consumers demand products and services that work your children, and boardrooms must be able to accommodate this kind of reality. According to the Director Institute, marketing needs from foreseeable future board members increased simply by 60%! Therefore , what is the solution to this problem? The answer is marketing. By creating more effective campaigns, advertising executives may demonstrate the value of their do the job to the mother board.